A new year and a new instalment in the Disney Infinity franchise. Selling over 3 million starter packs for Disney Infinity 1.0 alone, Disney Interactive Studios realised they had a gold-mine on their hands. Attracting not only the younger players, but also the grown-up Disney collectors, Disney decided to take the big plunge and tap […]
Disney Infinity is the latest game in the Disney franchise and anticipated to drive massive sales opportunities for the company. After repeated failed attempts to produce a game people actually want to spend money on, Disney decides to follow the Skylanders route and produce a game with a physical component. From a business perspective, the product makes total sense, but does it sufficiently entice consumers to spend their hard-earned cash in an already stretched economy? Only time will tell.